
I was out and about minding my own business today, going down the local high street.
I ventured into a pharmaceutical store known as "Boots" with 2 very specific items to purchase in mind: an eye cream (as my eyes are looking saggy) and a mascara (to apply to the lashes of the aforementioned saggy eyes). Now "Boots" are very gung-ho at the moment about the fact that some anti-wrinkle cream or other that they invented has been verified by a BBC programme as
proven to reduce the effect of wrinkles. "Protect and Perfect" serum has been hailed as the big breakthrough in anti-ageing creams. This has led to stampedes, sell-outs and product-rationing up and down the country on a scale not seen since World War II.
So, there I was totally unprepared for what was about to happen. I merrily and obliviously scanned the shelves of expensive lotions and potions in order to find an eye cream in a reasonable price bracket. Ok, for reasonable use "budget" - i.e. under £5!!!
And then it happened - a very pleasant salesgirl who looked about 16 years old but was probably a bit older approached me. "I'm looking for an eye cream" I volunteered. "Ok, let's see" she replied and pointed me in the direction of "L'Oreal", "Clarins", an extremely expensive French make I've forgotten the name of, "Boots" own make, a herbal and pure brand - the array of products was bewildering.
"There's always this one" she said as she showed me a tube of something for £1.59. Hmmmm, that looked too cheap - surely it couldn't work for that price? We walked round to the front of the shelves.
"Have you tried 'Protect and Perfect'?" She asked. "You must have heard of it? In a month you could have wrinkle-free skin."
"Oh yeah", I replied "wasn't there something about it on tv?". She smiled and went behind the counter and reappeared mischieviously with a box of it in her hand. "We don't keep it on display" she proudly stated. "So many customers have said it works. Only one woman didn't and she was quite spotty and was putting other products with it so of course it didn't work for her. Anyway, your skin's not that 'mature'-looking."
"Oh" I said, starting to feel that I was in the middle of a hard-sell being done extremely skillfully. "May I see it?"
She handed it over victoriously. She knew I would feel a real cheapskate if I refused to pay £16.75 for the wonder-lotion. I feigned interest and inspected the packaging getting mentally bamboozled by words like "pro-retinol A" and "anti-oxidents", etc.
"It might be good as an eye cream too" she said.
"Oh" was all I could manage in reply as I robotically placed the wonder-lotion automatically in my basket, as though under the influence of a magical spell.
I was still thinking about how old you have to be to be classed as having 'mature' skin when she said: "Of course, you can't use it without moisturiser".
"Right", I replied grimly.
"This one's not too expensive" she said and pointed to one.
"Ok", I forced a smile, "I'll take that as well".
"Now what about the eye cream?" she asked.
"Oh yeah, I'd forgotten about that", I replied and decided that to go for the £1.59 one would definitely look really cheap after forking out for the wonder-lotion and needless moisturiser.
I put one for £5.76 in my basket. Then I found some inner-strength. "Thank you", I said and walked away towards the mascara. I now had to budget for the mascara and get a cheaper one than my usual one.
All in all it was a very expensive shop and I was really cross with myself for being such a sucker. I have never before invested so heavily in skin-care products of dubious promise. You may have guessed that I am totally cynical about the claims of the anti-wrinkle industry and any adverts featuring Jane Fonda or any Hollywood star on the wane and into middle age and beyond!
Anyway, I shall let you know what I make of this wonder-lotion in a wrinkle-free month's time!!!