Only

There's a bizarre marketing strategy that goes on in the UK regarding items for sale.

If an item is £11.99 the shop will advertise it as being "ONLY £11.99". It is as if the word ONLY makes the whole purchase seem like an absolute bargain. As if the psychological effect of the word ONLY will sway the reluctant purchaser into parting with their cash for the item.

I have to ask - Why?

Just because something is ONLY dot dot pounds doesn't make it a bargain or cheap. If it was fairly priced in the first place there'd be no need for this pop psychology.

Thankfully my brain is well-trained so that when I see ONLY before a price, I don't register it. I don't get a rush of adrenaline to buy it and I don't view it as a bargain.

LONG LIVE CYNICISM!!!!!!!!!!!!!!!!!!!!!!